About Local Opp

Built by someone who's
been in your boots.

I didn't come up through marketing agencies or digital strategy firms. I come from the trades world — and from five years inside an SEO company where I learned exactly what moves the needle and what doesn't.

When you're running a crew, managing jobs, and keeping customers happy, marketing is usually the last thing on your mind. Most owners I know built their business on referrals and word of mouth — and there's nothing wrong with that. But referrals dry up. Word of mouth has a ceiling. And the customers who need you right now are searching Google — not asking a neighbor.

I spent five years working for an SEO company. In that time I watched the industry change dramatically — especially with the rise of AI and automation. I also saw firsthand which tactics actually drive results for local businesses and which ones are just billable hours dressed up as strategy.

"What most agencies won't tell you: GBP optimization is the single highest-leverage thing a local service business can do on Google. It takes about an hour a month when done correctly. And most agencies charge $1,000–$1,500 for it."

I started paying attention to how customers were actually finding businesses, and the pattern was impossible to ignore. When a pipe bursts, when the AC dies in July, when the power goes out — people don't ask around. They pull out their phone and search. And whoever shows up at the top of that search is who gets the call.

What I also noticed was that most marketing agencies weren't solving this well. They were overcomplicating it, locking people into long contracts, and charging a premium for work that — with the right knowledge and tools — is genuinely straightforward.

I started Local Opp to keep things focused. No fluff, no unnecessary services, no long-term lock-ins. Just a clear strategy to help local service businesses show up where decisions are being made — and turn that visibility into real calls.

I'm not trying to be a full-service marketing agency. I focus specifically on Google Business Profiles because for most home service businesses, that's the single highest-leverage thing you can do to get more customers. GBP optimization is low-maintenance, high-impact, and chronically underpriced by the industry. I'm fixing that.

How we work

Four promises we keep every month.

No contracts

Month-to-month only on our standard plan. If we're not delivering results you can see, you shouldn't be locked in. We earn your business every single month.

No fluff

We don't sell services that look good in a report but don't drive calls. We focus on GBP because it's the highest-leverage thing you can do — and we do it better than anyone who treats it as an afterthought.

We speak your language

No marketing jargon. We'll tell you exactly what we're doing, why it works, and what it's producing — in plain English a business owner can actually use.

Fair pricing

Other agencies charge $1,000–$1,500/mo for GBP management. We charge $120. Same results. The difference is we're not padding the invoice — we're giving you a fair price for focused, effective work.

Let's see where you stand.

A free GBP audit takes 72 hours and shows you exactly what's holding your profile back. No commitment, no pitch — just a straight answer on what needs to be fixed.

Get my free audit View pricing